Online - Whether you want to promote good news stories about your company and employees or learn how to interest editors and publications in your scientific achievements, this masterclass will give you the tools to do so.
About the training event
Who should attend?
This course is aimed at those who would like to increase the coverage their business receives in the local, national and trade media.
Why attend?
Positive media coverage builds awareness of your brand and business, improves your reputation and increases your influence & sales.
Editors are bombarded with ideas for stories, so how do you make yours stand out? This one-day course is designed to show you what editors want, and help you develop ideas which capture their attention and learn how to pitch them effectively.
It will cover:
- how the media operates and the ingredients of a good story
- how to identify the journalists and publications that matter to you.
- how to develop a media strategy
- how to pitch your ideas
- how to write an effective press release.
To book please contact our events team events@cia.org.uk
Supporting documents
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